If Adam Newman borrowed $100,000 from a bank to pursue the idea of collapsible stiletto heels, no one would know who he is today. Well, maybe the bailiff knows who’s responsible for that. Newman didn’t pursue the topic of foldable heels, and instead founded a co-working company called WeWork, claiming it’s technology and can turn modern work life into one big party. Then billions were spent that did not belong to him. So instead of paying off debt, he’s the subject of a new series from Apple, played by Jared Leto. WeCrashed is the series that revisits its story with a slightly average sense of humor that you can put up with when you have a real tech company behind you.
Newman achieved dubious fame as a CEO, at least in America, but the story didn’t make headlines here: He founded WeWork in 2010 with little money from his father-in-law and savings from his business partner, and a few years later the company is worth $45 billion . WeWork wanted to go public – you have to look at the books. The bubble burst. Investors called Newman’s resignation as CEO, and in a somewhat dizzying deal, the man who burned himself billions of dollars put himself out of business while others brought the company back to what it had always been: some kind of commercial real estate agency.
“WeCrashed,” available March 18 at Apple+, is amazing in itself because this series is exciting, even if you know it all – it’s Apple’s best series yet. Entertaining, the actors are great. But above all, eight episodes unfold before the eyes of the viewer, which is not true with the wonderful world of investors and companies that have nothing to sell but soap bubbles. in an easy-to-follow manner.
Other startup founders also failed, although they weren’t as revolutionary as they say, and the CEO of Uber has been thrown out of court. But not as cinematic as Adam Newman and his wife Rebecca, two really fiery characters and every request to take a picture of Vanity Fair At what time. They talk about teamwork and shoot everyone who hates it. At a time when Wall Street considered him a child prodigy, Newman was pedaling barefoot through Manhattan, his tall black man blowing in the wind. Jared Leto is somewhat apt for this balance of magic and madness, but he’s originally a bit exaggerated in Newman’s accent – Neumann, who grew up in kibuzz, is Israeli.
Neumann claimed he had a soothing solution to the gig economy after the 2008 crash – and promised that WeWork would become the place where all the lonely souls who now had to give themselves a job would become one. Ending Cappuccino and Alcohol Sourcing: The Perfect Preparation for a Chain. And these characters – the Newmans believe that their tricks will come true if they believe in them strongly enough. Anne Hathaway plays Rebecca Paltrow Newman as a prostitute with a touch of paranoia, however, take a closer look at this episode-by-episode designer Yoga Lee and Dignity: She failed on Wall Street, had no talent as an actress and can’t stand the shame because the son of Her uncle Gwyneth made it a career. Adam enjoys magic, but mathematics is not his business. And somehow you see the possibilities in that poor fellow who was able to talk to her on a date even though she didn’t want to – together, the two come up with a complex philosophy that takes a lot of thought into the sounds of sects. And that’s how the company evolves — like a sect, the “we” at WeWork are just Adam and Rebecca, who mix together a mixture of kibbutz wisdom and the confusion of so many people, and from whom you get a more rational expectation. The value chain is nowhere in sight.
Thank God on Monday! That’s the credo – working in WeWork, in offices rented by WeWork, shouldn’t feel like work. Spoilers: This didn’t work for Newman’s staff nor the tenants, sorry members. Newman’s employees take part in the formal ceremony, but their days are long, the pay is poor, and they are laid off with shares that will one day make them rich when they go public. Neumann ceased to exist when the company became public. The horn fell from the rhinoceros, with which Newman compared himself, and what remained was a white horse.
“WeCrashed” is based on the Apple podcast of the same name, which explains the rise and fall of the company and its major players in six episodes. The film, directed by Lee Eisenberg and Drew Crevello, is based on the podcast, but dreams of a behind-the-scenes look that no one has ever seen, like Newman’s marital quarrels. She surrounds them with fictional characters—America Ferrara plays a branding specialist who befriends Rebecca and then immediately hires Adam, Anthony Edwards as a major early investor. But the basic data is correct. In the end, Newman’s passing was amazing, as the podcast once said, “He received an incredible amount of money for losing other people’s money.” However, some things in the series cannot be told as economically in a podcast as a dramatic series can. For example, in WeGrow, one of the various non-real estate projects, when Rebecca, who started this private school only because she couldn’t stand being disciplined at her daughter’s school, shrieked the father, but what would happen? Happened to grant my daughter now? And in a split second you can guess how much damage has already been done, other than the investors.
To be fair, long before that, business journalists raised the possibility that WeWork was just an overrated real estate company. However, somehow Adam Neumann managed to count Mitwohnzentrale as a technology company. At the end of “WeCrashed” you somewhat know how it happened: the more investors fell in love with him, the harder they tried to keep the myth alive, with less cash and more money, especially the head of Japan’s Softbank, which, according to WeWork, was She must be accused of selling “stupid money”. The Softbank boss gave Neumann 4.4 billion in the series (that’s also the name of the episode) without even looking at WeWork books. And only in an adapted movie one can wonderfully understand why he throws a few billion after that – in the hope that he will never have to admit his mistake.
We crashed, on March 18th at Apple+.
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