Swiss specialist in holiday homes Interhome can take a look at the most successful winter season in his home market. After a break due to the Corona virus, the Swiss have increasingly returned abroad again in recent months, but the majority still spend their winter holidays in Switzerland.
“The sometimes fluctuating entry restrictions when traveling abroad and especially the beautiful winter in Switzerland means that bookings have remained stable at a very high level,” says Roger Muller, Director of Interhome Switzerland.
As evidenced by Interhome’s latest holiday home report, short trips to the mountains have also become more popular over the past couple of years. “We have been able to welcome more guests in holiday apartments and holiday homes in Switzerland than at any time in our company’s nearly 60-year history. Swiss guests have made up for the loss of foreign clients,” says Roger Muller.
Taking a look at the past five winter seasons, it shows that Switzerland has always been very popular with the Swiss as a winter holiday destination. However, due to the Corona pandemic, the percentage of Swiss bookings has increased significantly. The percentage of bookings made by Swiss vacationing at home rose by more than 99% in winter 2020/21.
The Corona pandemic means Interhome guests are widely distributed across Switzerland – Valais has lost stakes while other regions have gained. However, Valais remains the most popular region for winter holidays. However, the Bernese Oberland in particular is enjoying increasing popularity. Not least because of the Swisspeak Resort in Meiringen, which opened in December 2019.
Open ski areas make Switzerland a top destination
Assessment in the past few years shows that short trips to the mountains are becoming more and more popular among the Swiss. The proportion of short stays (1-4 nights) increased from 25 percent in winter 2018/2019 to 34 percent in winter 2020/21. In winter 2021/202 the value has stabilized at 32%, while weekly stays have fallen from 67% in winter 2018/2019 to just under 60% in the past two years.
Before the pandemic, Austria and Switzerland were both the most popular winter destinations in Interhome’s portfolio, but that has changed dramatically in the past couple of years. In the winter of 2020/21, Switzerland was clearly the most popular destination, accounting for 68.1 percent of all Interhome guests. One possible reason: While skiing was difficult in neighboring countries, the ski areas in Switzerland were open. Switzerland also managed to remain the number one destination last winter. 30 percent of all guests spend their winter holidays in Switzerland, followed by France and Austria.
Switzerland still prefers summer
A look at the summer of 2022 shows that holidays in their homeland are still sought after by Swiss guests. But it is increasingly attracted to the outside. Initial trends show that about 56 percent would like to spend their holidays at home. Ticino is the most popular region, followed by the Bernese Oberland and Valais. However, compared to the past two years, far more Swiss will decide to rent an apartment or holiday home abroad.
Short trips are less popular in summer than in winter. According to initial trends, 1 to 4 night rentals account for only 16 percent (summer 2019: 12 percent) of bookings, while longer stays of 8 to 14 nights are gaining in popularity and account for 30 percent. 49 percent of all Swiss Interhome guests are also planning a week-long stay in the summer.
The most important foreign destinations: Italy and France
In other European countries, Italy and France will be the two most popular destinations next summer, each accounting for about 22 percent of all Interhome bookings, followed by Spain, Croatia and Germany.