If you want to build the Metaverse, you don’t have to choose between VR or AR. The future includes both.
2022 and some CEOs are still describing virtual reality as the antithesis of augmented reality.
The argument is old: augmented reality lets you participate in the real world, while virtual reality locks you in. Augmented reality brings people together, and virtual reality isolates them. Virtual reality evil.
Books should be rejected for the same reasons. After all, they assume that people are indulging in something that has nothing to do with their immediate surroundings.
Against “virtual reality dystopia”
I’m referring to the statements of two influential CEOs whose companies are active in the augmented reality space.
The controversy began last year with Niantic chief John Hanke. The CEO hinted that Meta aims to set the metaverse for dystopian virtual reality. Miserable because it is an escape from reality. As an alternative, the AR metaverse introduced that actually rooted he is.
Hanke omitted two facts: that metaverse AR can also be dystopian and that the metaverse’s metaverse vision includes both VR and AR. Zuckerberg will care more about augmented reality than he does virtual reality, and for good reason: more money can be made with augmented reality in the long run. Augmented reality glasses can become as ubiquitous as smartphones, and VR glasses will still be something that fits within your four walls.
AR and VR are not binary
Snap CEO Evan Spiegel takes a similar stance against Meta. The term metaverse, which Spiegel rightly describes as “mysterious and “virtual,” was never talked about in Snap’s offices.
“One of the biggest overarching concepts people use [vom Metaverse] You have is that many of these tools are designed for to replace reality. On the other hand, we are trying to expand the real world around us.”
Understandably, Niantic and Snap are emphasizing the strengths of augmented reality. Both companies develop augmented reality products: Niantic has racked up a billion dollars in success with Pokémon Go and augmented reality, making face filters a cultural phenomenon. But pitting augmented reality against virtual reality is counterproductive for the industry and a bit hypocritical.
The future lies beyond virtual reality and augmented reality
Technologically speaking, VR and AR are siblings. They have more similarities than differences.
In Milgram, virtual and augmented reality occupy different locations of the same mode Mixed Reality Communication. Regardless, so-called virtual reality is not as virtual as it is usually assumed and is rooted in physical reality in its own way (keyword: VR fitness). Technology is what you make of it.
Hopefully, in the future we won’t be talking about virtual reality and augmented reality glasses because devices can do both. Virtual reality and augmented reality will only then be media of representation of one and the same universal medium, each with its strengths and applications, no worse than the other and free from stigmatization.