Interhome records the best winter season –

The holiday trend in Switzerland has also been confirmed during the past winter months. This displays the current holiday home report from Interhome.

Interhome can take a look at the most successful winter season (November 1, 2021 to April 30, 2022) in its home market. “We have been able to welcome more guests in holiday apartments and holiday homes in Switzerland than at any time in our company’s nearly 60-year history. Swiss guests have compensated for the loss of foreign clients,” said Roger Muller, Director of Interhome Switzerland.

As evidenced by the latest report on holiday homes by the Swiss specialist in holiday homes, Switzerland has always been very popular with the Swiss as a winter holiday destination.

A look at the past five winter seasons (November 1 to April 30) shows that the percentage of Swiss bookings has increased significantly during the Corona pandemic. The percentage of bookings made by Swiss vacationing at home rose by more than 99% in winter 2020/21. Roger Muller explains: “The sometimes fluctuating entry restrictions for trips abroad and especially the beautiful winter in Switzerland means that bookings have remained stable at a very high level.”

[IMG 2]Benefit from relaxing aura procedures
In general, the pandemic has meant that Interhome guests are more spread across Switzerland – Valais has lost stakes while other regions have gained. However, Valais remains the most popular region for winter holidays. However, the Bernese Oberland in particular is enjoying increasing popularity. Not least because of the Swisspeak Resort in Meiringen, which opened in December 2019.

Before the pandemic, Austria and Switzerland were both the most popular winter destinations in Interhome’s portfolio, but that has changed dramatically in the past couple of years. In the winter of 2020/21, Switzerland was clearly the most popular destination, accounting for 68.1 percent of all Interhome guests. This is not a surprise given the open ski areas in Switzerland, while skiing was hardly possible in the surrounding foreign countries. Switzerland also managed to remain the number one destination last winter. 30 percent of all guests spend their winter holidays in Switzerland, followed by France and Austria.

Short trips are becoming increasingly popular, especially in winter
The holiday homes report also shows that short trips to the mountains have become more popular among the Swiss in recent years. The proportion of short stays (1-4 nights) increased from 25 percent in winter 2018/2019 to 34 percent in winter 2020/21. In winter 2021/202 the value has stabilized at 32%, while weekly stays have fallen from 67% in winter 2018/2019 to just under 60% in the past two years.

Short trips are less popular in summer than in winter. According to initial trends, 1-4 nights rentals account for only 16 percent (summer 2019: 12%) of bookings, while longer 8- to 14-night stays are gaining in popularity and account for 30 percent. Almost half of all Swiss Interhome guests (49%) are also planning a week-long stay in the summer.[IMG 3]

Summer home for the Swiss is still the most popular
A look ahead to the upcoming summer of 2022 shows that vacations at home are still the trend among Swiss guests. As in the past two years, holidays at home will be very popular with the Swiss in the coming summer months (May 1, 2022 – October 31, 2022). Initial trends show that about 56 percent would like to spend their holidays at home. Ticino is the most popular region, followed by the Bernese Oberland and Valais.

Compared to the past two years, far more Swiss will decide to rent a holiday apartment or holiday home abroad. Next summer, Italy and France will be the most popular destinations, each accounting for about 22 percent of all Interhome bookings, followed by Spain, Croatia and Germany.

Compared to the summer of 2019, Interhome guests are increasingly traveling to the Cote d’Azur, Istria, the Spanish coasts of the Costa Blanca and the Costa Brava. Holidays in the North Sea are also still popular. Tuscany and the area around Lake Garda are no longer in the top five. (htr)

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