This is how curious Europeans are about the Metaverse

Shutterstock / Thapana Onphalai

Shutterstock / Thapana Onphalai

According to a study by, people from France and Great Britain are the most interested in metaverses. Less searches for this topic come from Sweden.

A study recently published by examines how people in Europe feel about the “metaverse” trend and countries that are most excited about new technologies.

With 1020 and 942 searches performed per million Internet users, respectively, residents of France and Great Britain were more interested in Metaverse. Switzerland follows in third place and Germany in fourth place. Sweden is at the bottom with 304 searches on this topic.


The following chart shows the average number of internet searches on the topic “Metaverse” (as of early February 2022) and also shows a corresponding extrapolation of one million Internet users in each country.

These European countries are most curious about the Metaverse

Rank country Average searches per million Internet users Average Monthly Searches
1 France 1,020 60,640
2 Great Britain 942 61.220
3 Switzerland 831 6600
4 Germany 778 60500
5 Belgium 659 6600
6 Ireland 398 1600
7 Portugal 344 2,620
VIII Holland 340 5400
9 Italia 326 16500
10 Sweden 304 2900

Commenting on the study, Raphael Soiree, President and Co-Founder of, said, “The emergence of the Metaverse has opened the door to limitless possibilities, blurring the line between the real and virtual worlds.”

The new (virtual) reality

With the help of virtual reality (VR) and augmented reality (AR), as well as with the help of blockchain technologies, an environment that looks as real as possible is created. In this, Internet users can move freely in the form of avatars.

SaaS Walkme used the analytics tool SEMrush to search its database using the search term “metaverse”. Average search activity for this keyword was determined in 27 European countries. In order to ensure the reliability of the data, the term was used not only in English but also, where possible and necessary, in national languages. The monthly search activity obtained in this way was then balanced against the total number of Internet users in the respective countries and extrapolated to 1 million Internet users.

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