This is how the automaker plans for the future

Audi plans for the next few years: Lots of luxury, high margins

Audi’s announcement shows that it will not be developing successors to the compact A1 and Q2 models and at the same time presenting a study of an all-electric luxury sedan like the Grandsphere shows quite clearly the path the Ingolstadt-based premium brand wants to take within the Volkswagen Group: plenty of luxury margins and high standards. Electrification is the absolute priority, especially in the upper parts of vehicles. This dashed hopes for an innovative electric city car, like the one that its Munich colleagues are still on the road with the BMW i3.

Read more after the announcement

Read more after the announcement

Drafts of this kind are not heard in meeting rooms, although there is a suitable platform for them (MEB entry). It is currently being developed by Cupra in Spain. What Ingolstadt says there is no feasibility study, and very little profit. For now, the Q4 e-tron should be the entry point into the world of Audi electric cars. The mid-range SUV sold more than 20,000 units last year. In all, Audi was able to sell more than 80,000 battery-electric models in 2021, an increase of 57 percent over the previous year.

In 2022 things will take place relatively calmly. The introduction of a new model is not planned. The A3 will be available in an all-terrain version, but not necessarily with the quattro engine. The review of the first two electric SUVs of the brand is taking place, the e-tron and the e-tron Sportback. It includes a larger range, some visual revisions and new names: Q8 e-tron and Q8 e-tron Sportback. This should put an end to the confusion in naming.

Read more after the announcement

Read more after the announcement

Q6 e-tron with 800V charging power

For 2023, the debut of the Q6 e-tron was the first thing in the new product program. The SUV, located just below the Q8 e-tron, is the first Audi model to be based on the Premium Platform Electric (PPE) architecture developed with Porsche. The Q6 e-tron is the sister model to the upcoming Macan E and will be equipped with an 800-volt system. The higher voltage allows for extremely fast charging times.

Audi will follow the Q6 e-tron with the Sportback in the same year and will also introduce the first derivative of the flatbed PPE, the A6 e-tron. The sedan was already shown as a study in 2021. The production version won’t come until 2024 and will look only marginally different and will be called the Sportback due to its five-door coupe image. A few weeks ago, a study of the A6 e-tron Avant illustrated the extent to which Chief Design Officer Marc Lichte has articulated his motto “Flat is the new premium” when it comes to battery-powered cars. The Strom-Kombi – the first from a German automaker – should lead to a significant rise in incoming orders if it comes to market in 2024. The proportions, style, performance and range are top.

A revamp of the A4 series is also scheduled for 2024. It will continue to be based on the MLB-evo platform and will have both petrol and diesel engines under the hood. Of course, these are electrified across the board, such as light hybrid or plug-in hybrid cars. Since the A4 in Europe says goodbye to the rear hatch and leans more in the direction of the coupe, the A5 falls to the side of the road in this case. Later, perhaps not until 2026, the A4 will also be available in a battery electric version, which will then be based on the PPE architecture.

A look at China reveals how Audi is pushing its model policy in the direction of space and luxury. The Urbansphere, a 5.50-meter all-electric luxury car with a massive interior, was revealed a few weeks ago. However, the Europeans get nothing. The “Space Shuttle” from Audi is intended exclusively for Chinese customers, especially for those who want to make good use of time lost in daily huge traffic jams – sleeping, working or watching TV.

Read more after the announcement

Read more after the announcement

RND / Michael Specht, SP-X

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