This is how Google reacts to Metaverse hype

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Google is reorganizing itself in response to Facebook’s Metaverse plans and is once again focusing more on future projects like VR and AR.

Two days before Facebook rebranded Meta and presented the Metaverse’s vision of a far-away future, Google CEO Sundar Pichai commented on his own strategy for the future — and he’s remained quite vague.

“We have looked closely at the long-term development of computing technology,” Pichai assured Google investors. Pichai said Alphabet was handling “all the important investments that need to be made.” Avoid the term metaverse.

Google Labs: A new section for creating innovation

Now the news of Facebook’s reorganization has reached Google as well. Techcrunch reported that the group has reorganized itself and created a new division under the temporary name “Google Labs”. innovative projects And Long-term technology bets United under one roof. Google has confirmed the restructuring of Techcrunch.

The Google Labs name dates back to an innovation lab that existed from 2002 to 2011. It produced several Google products, including Google Maps, Google Docs, and custom web search.

Google Hulu video chat

The Starline project presented in May aims to enable realistic telepresence, but is technically very complex. | Image: google

The new Google Labs will likely have a different structure as they work on long-term classified projects. The division will include Google’s virtual and augmented reality projects, the Starline immersive phone booth (test) and the 120 indoor incubator area.

He will head the veteran division of Google and Longtime President of VR and AR Clay Bavourwho will report directly to Sundar Pichai.

Google is investing in the future

The realignment could be a response to Meta’s future strategy, which calls for astronomical investments in virtual and augmented reality technology over the next five to ten years. This also forces Google to look into the far future.

In a note to employees, Google describes the restructuring as “focused on building and growth.” New future-oriented investment areas throughout the company focused”.

The new team will focus on “extrapolating technology trends and building a number of long-term, high-potential projects.” They must support Google’s most important products and core businesses.


VR and AR: Google’s turbulent past

Google’s previous projects for virtual and augmented reality were not crowned with success. With Google Glass data glasses, the company was a driver of innovation early on, but quickly buried the product after negative reactions from the press and the public, only to market it to companies again years later.

Smartphone data glasses sales seem to be going on

North Focals were promising smart glasses. It is not known if Google will proceed with the project differently. | Photo: North

With Project Tango, Google wanted to create an advanced AR platform for Android smartphones, which failed due to a lack of application scenarios and the reluctance of smartphone manufacturers to build new sensors into their devices.

Using Google Cardboard glasses made of cardboard, Google may have done more harm to the VR industry than it helped, and after failing Google Daydream and Lenovo Mirage Solo (a test), the group largely left the VR market.

Google needs to act, not respond

With ARCore, Google has developed the groundbreaking AR interface for Android devices, which has recently gone back to being rather quiet. It should reveal its full potential only with Google’s branded augmented reality glasses, but according to the current state of knowledge, that’s not in sight. In the summer of 2020, Google bought the promising data glasses manufacturer North and sealed its product. It is not known if the innovations will flow to Google Glass.

Google’s VR and AR strategy has three characteristics: It’s through and through Reactive rather than proactiveit closes deep investments In technology, it is Nearsightedness. Projects are buried as quickly as they are born.

The group responded to the rise of virtual reality with smart phone holders made of cardboard. Apple surprised Google with its ARKit AR interface, at which point the group abandoned virtual reality projects and switched to augmented reality. And now Google is reacting once again to external influences: Meta’s extensive investment in the technologies of the future.

Google has good reasons not to believe in virtual and augmented reality. This will likely only change when other companies like Meta or Apple reveal the technologies’ capabilities.

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