From BVB to Superstar League to Manchester City

WQ Where is the best place to begin to describe the Erling Haaland phenomenon? Perhaps with the black and yellow shirt he wears on his skin. This is a good sale. This Saturday (3.30 pm in the FAZ live tape of the Bundesliga and Sky), at the end of the season between Borussia Dortmund and Hertha BSC, Haaland will put it on for the last time. As always, there are two names on the back, with the number 9 in between: Dortmund and Haaland. Dortmund above, Haaland below.

Essentially, the back of the BVB jersey describes part of the Borussia Dortmund business model. It works like this: as long as Dortmund can stay at the top of the shirt, the player at the bottom is a player for Borussia. However, if the name of the professional becomes greater than the name of the BVB, the professional will be a candidate for Manchester City. Or Paris Saint-Germain. Or for real. There are only star names on the back.

Haaland will wear the sky blue Manchester City shirt next season. Reached the star league. Meaning: Haaland is getting bigger, Manchester City is getting bigger, the Premier League is getting bigger. The Bundesliga is also shrinking – and the BVB will have to look for new names to succeed. But this is not easy, both mathematically and in the media.

Sacha Flegg, Director of Communications at Borussia Dortmund since 2012, says about the developments that are mainly because of social media being promoted.

“Transportation sets new standards”

“Many kids who wear a VPVB shirt with Haaland’s flock may also buy Haaland’s shirt from another club. We see him similarly on social media channels. Here many followers are pulled with the transfer. When Cristiano Ronaldo switched from Real Madrid to Juventus Turin, Juventus quickly grew with millions of followers on social media. When he moved from Juventus to Manchester United, Manchester in turn gained several million followers.”

According to media reports, the move from Haaland to the English Premier League should allocate more than 300 million euros. Or, in Jurgen Klopp’s words: “This transfer will set new standards.” But even the recent transfers at the top of European football have been tough.

Like Lionel Messi from Barcelona to Paris last summer. Saint-Germain moved on, and PSG recorded an increase of 20 million followers on their social media channels in the week following the signing, according to their sponsorship manager. Shortly thereafter, the PSG community reached an all-time high of 150 million followers, as Mark Armstrong said in an interview with sports website Spox at the end of last year: “It’s really valuable to us. From an economic point of view, its impact is not Believe “.

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