It is a dilemma facing the titans of the West Coast of the United States. Facebook, Microsoft, and many other investors all have incredible amounts of capital. But they have nothing to offer people that makes them look for their smartphone. In general, it still looks the same as it was in 2010. Huge virtual reality glasses, in which Facebook has invested billions, are of interest only to a niche audience among computer gamers. Most people do not want to appear as a hologram at conferences, they are content to look at the poorly lit faces of their colleagues through cheap webcams.
But companies have to use all the money to build something new in order to continue their rapid growth in the future. This is where the so-called Metaverse comes into play – presumably a kind of 3D internet that’s projected into special glasses all around in front of your nose and can be triggered either by voice commands or by waving your hands. But the story of the new Internet is just a fairy tale, designed to bring established technologies to the public at a profit.
Web 2.0, social media, mobile internet – the great stories of the tech industry have been told right now. The ubiquitous surveillance scandals and the spread of the most confusing political theories have tarnished the image of corporations as the world’s saviors. With whom we said goodbye on the weekend Digital Services Law The European Union also imposes strict rules on online platforms that are unique in the world. Silicon Valley needs the “next big thing,” it has always delivered, at least according to its claims. But the next big thing, it doesn’t exist.
Users must eventually become customers who leave money
What is the Metaverse, even companies that want to build it cannot explain exactly what it is. Somehow, within ten years, virtual and augmented reality, computer games, social media and payment systems will all be combined into a new network that will cover people’s daily lives like a veil. Mark Zuckerberg, CEO of Facebook, is said to have responded to a report by interested in trade He is said to be obsessed with the idea that his employees are overwhelmed with it. They don’t even know what to do to build this new universe. The corresponding software from Microsoft and Facebook currently looks like an improved conference software, from time to time a moving fish swims across the image. pulp.
How the technologies can be seamlessly linked to form a three-dimensional network between companies, each striving for monopolistic profits and thus an aversion to sharing data – and money – remains unclear. There is a core of truth in the famous metaverse phrase, but it is not a revolution, but a struggle for distribution. It comes to the next level of the entertainment industry. Facebook and Microsoft want to get more involved in computer games, because the pixel can only be sold really expensive. Users must eventually become money-leaving customers.
Because what companies invoke as the metaverse already exists – in games like “Fortnite” or “Roblox”, which hundreds of millions of people gamble. There they can play with others, but they can also buy virtual items such as weapons or costumes. If creative users are selling self-created digital goods at Facebook-created “Horizon Worlds,” the group wants its share: an athlete of 47.5 percent. So the goal is not a new virtual world that makes everyday life easier for people or even increases awareness. It’s about the claims of virtual theme parks in the future.
It would be hard to get the world excited about this combination of social networking and online casino that requires uncomfortable glasses. Investors have already judged: Facebook’s stock price has crashed 31 percent in a year — despite or perhaps because of the lavish Metaverse announcement. The Metaverse fairy tale does not work in the financial markets. But customers have to believe it.