Field navigation and ball tracking

Photo: Telstra

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In Melbourne, stadium visitors will soon be able to use AR functionality, and AR will also be used in golf and (W)NBA in the future.

In Melbourne, Australia, smartphones should make it easier to visit Marvel Stadium. The augmented reality app is supposed to guide visitors to their seats using arrows.

Google, Australian telecom provider Telstra and management consultancy Accenture are currently working on the idea. The process reminds us of AR navigation stocks from Google Maps. After scanning the QR code on the digital ticket, a file Navigating across the stadium – With smartphone models supported even according to the 5G fast standard.

Navigating the stadium via augmented reality

If visitors encounter intersections or are looking for the right direction, they can simply raise their smartphone. You will then see known items from Google Maps on the screen Floating Animated Arrows Shown, showing the way to the box.

The application is also used in the seat. Until launch, visitors can have fun with AR content and sports-related games – that’s the vision. Accompanying the match, the program fades Various game stats a.

The system uses the “ARCore Geospatial API” programming interface, which Google recently presented at its developer conference. This allows developers to place digital content on real locations in 87 countries – without having to visit or scan the site in person. Read more about it in the article about “Geospatial API” and “Immersive Vew” from Google.

The app required for this is set to be launched in time for the new Australian Football League (AFL) season, which begins at the end of March 2023. Australian football is reminiscent of rugby which is one of Australia’s national sports.


According to Google Cloud Australia’s vice president, the app is “just the start” for 5G-enabled mobility solutions. Similar initiatives could follow elsewhere.

Tracks and stats on your smartphone

Similar initiatives are already underway in the US to add augmented reality to the stadium experience. Quintar’s “Q.reality” platform enables iteration with real-time statistics, where colored lines, for example, Visualize the trajectory of the balls.

The manufacturer is currently testing an app for NBA and WNBA viewers. Partner AT&T provides the technical basis for its 5G network. The network coverage required for this is currently available at 40 stadiums.

Similar “metaverse experiences” are planned in golf, as part of the PGA Tour. According to Quintar’s senior vice president, this makes augmented reality more than just a gimmick. Rather than simply enriching sporting events with marketing tricks, augmented reality will become a “personal, natural, and simple” companion with real added value.

In addition, Cointar wants to expand its AR offering to include concerts and other events.

Sources: Accenture, Quintar

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