The car of the future should have the convenience and user experience of an iPhone

Do you know “Monday’s Note” by Jean-Louis Gacy and Frederic Filo? If not, you should check it once in a while. Gassée is best known for his work at Apple. After his departure, he tried (in vain) to launch the “Be” operating system, which at that time was already ahead of the classic macOS.

Gassée mostly writes about the computer industry in his columns, and recently, Apple has also been writing about Tesla. Filloux is also a columnist for popular publications such as The Guardian, L’Express or Medium.

In July 2020, he published a series about the car of the future, Apple Car and Tesla, along with Philip Chen, an automotive engineer.

Automotive Engineer Insights

One of the interesting things about this series is the insight that Chen gives into the workings and thinking of Tesla engineers and computer professionals.

One of the stories Chen told stuck in my mind. It was about a conversation in the cafeteria. The series was relatively new to Tesla. Tesla engineers talked about this and that, and Chain saw something traditional OEMs have not heard of.

Often an engineer would take a test car home with him in the evenings. The car has a level of control. He always had to activate it before crossing the curb in his driveway so he wouldn’t get on his bike.

A developer from the computer department sat at the table and researched. He suggested writing a routine to use the GPS to get the car to level up as the engineer approached his home. The “few lines of code” was ready and executed in a very short time.

Imagine that in an Audi, a Mercedes or a Volkswagen … there were legions of people in the meetings and they were debating for months whether it was necessary. In the end, things will likely have fizzled out.

The pathetic digital experience of today’s cars

According to Chain 2020, today’s car offers a “pathetic experience compared to our digital lives”. And not only that, Series is sure that the car of the future should have the convenience and user experience of an iPhone as well as data center functionality.

Today’s auto specialist’s convictions have not changed. exactly the contrary. Electric mobility varies, even if classic OEMs, especially in Germany, are still stuck with the combustion engine.

Digitization, smart energy management and speed

This is where the shortcomings of an industry that must work closely with other, and in some cases new, industries in the future so that environmental transformation can take effect. For example, hardly any of the Stromer have V2G (vehicle-to-grid) functionality, that is, the ability to deliver electricity as well.

Energy professionals believe that an electric vehicle is ideally suited to complement renewable energies. As a kind of stabilizer for the famous “stable stream” of wind and solar energy. After all, modern Stromers have power capacities of 50 kWh and more.

Of course, families hardly have any chance of benefiting from V2G functionality if it is implemented. Unfortunately, very few are thinking outside the box here.

Electric mobility creates a unique opportunity for the entire industry, not just the automobile industry, to operate in an interdisciplinary manner. Digitization plays a major role in this. This requires accelerating product and software cycles, which only work if hierarchies are broken down and engineers’ initiatives are accelerated.

Very similar to the “GPS trick” mentioned above.

About this column:

In a weekly column, alternately written by Evelyn van Zeeland, Eugene Franken, Catelyn Gabriels, PJ Krueger, Karina Wigma, Bernd Mayer Leblaand Willemijn Brouwer and Colinda de Beer, Innovation Origins seeks to explore what the future will be like. These columnists, sometimes supplemented by guest bloggers, work in their own way to solve the problems of our time. Please read previous episodes here.

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